02
Jul 14

Can a font save the planet?

From SNDS Magazine no. 2, 2014

R Eco poster_chosen V4

“The last printing revolution changed our world. This one could help save it.”

Ambitions are high for British stationary brand Ryman and ad agency Grey London, who recently released a new font, Ryman Eco.

Ryman claims that its new font, which is available for free download, uses a third less ink and toner than standard fonts such as Arial, Times New Roman, and Verdana. The company believes that if everyone used the new font, it would save over 490 million ink cartridges and could help lower CO2 emissions by over 6.5 million tons.

The font was designed using thin lines rather than solid shapes, which reduces the amount of printer toner used to form a letter on the printed document. Ryman Eco was designed to be suitable for use in any context, at any size, and this is perhaps the biggest challenge to its success. The idea is that in small sizes, you may not even notice the white lines in the characters, but in larger sizes its decorative appearance may mean some organisations may not want to use it in their publications. Furthermore, companies or organisations with a distinct design policy are not likely to use this font anywhere at all as part of their typographic setup.

Ryman Eco is not the first example of a sustainable font. In 2008, Dutch company SPRANQ released its Eco Font type family, which uses holes in letters to reduce ink waste. But “Ryman Eco is both more efficient […] and more aesthetically pleasing than its rivals,” says the font’s designer Dan Rhatigan and Grey ECD Nils Leonard, in an interview with Creative Review.
However, being aesthetically pleasing – or, as Ryman boasts, “The world’s most beautiful sustainable font” – does not make it suitable for everything. As some commentators note, perhaps Ryman Eco is just an advertising gimmick in order to sell more printer toner – a main product at Ryman’s. 

Download Ryman Eco for free at rymaneco.co.uk

ecofont

Taking the idea of saving toner one step further, the company behind Ecofont Vera Sans has developed software that will put holes in commonly used typefaces such as Verdana and Arial on your computer.

Download Ecofont Vera Sans for free at ecofont.com


03
Jun 14

Ciffer-mystik

Billedpaedagogisk-Tidsskrift_9204-lo

Billedpædagogisk Tidsskrift – der udgives af Danmarks Billedkunstlærere – bringer i det aktuelle nummer (nr. 2, 2014), der har temaet ‘Grafisk design’, min artikel Ciffer-mystik – med undertitlen Noget om at bruge bogstaver, tegn og tal. Continue reading →


09
Jan 14

Are you the best designed?

BEST-of-2014-cover72dpiFrame
It’s now time to enter this year’s news design competition, organized by SNDS, Society for News Design Scandinavia. Find out more on www.snds.org or in the brochure with rules and entry forms below. The competition is open for digital and printed content published in 2013. Deadline for submitting your work is January 27, 2014.

Continue reading →


24
Dec 13

På gensyn til næste år!

Så er det ved at være slut med 2013 – vi ønsker jer en rigtig god jul, et godt nyt år – tak for alt i det gamle og på gensyn i 2014! I anledning af årsskiftet har vi hver tegnet (og Lisbeth selvfølgelig hæklet) en fjerdedel af det nye år.

2014-tal_final800p

Kærlige hilsner fra
Eva Lone, Nina Maja, Lisbeth og Lars
pryds.com  |  lisbethtolstrup.com  |  tex-antik.com  |  tolstruppryds.com


14
Nov 13

Recommended: Web-only type book

butterick1

From SNDS Magazine 3|2013

A web-based book about typography – for print and web. Typographer-turned-lawyer Matthew Butterick, who has been at the forefront of developing both type and web design (see for instance typo.la/bitg) created Butterick’s Practical Typography as an ex­per­i­ment in tak­ing the web se­ri­ous­ly as a book-pub­lish­ing medi­um. The book is actually an online version of a book that will never exist in print – but with a lev­el of writ­ing and de­sign qual­i­ty that you’d find in a print­ed book.

Continue reading →